What is NoIndex?

Anthony James

Last Update 3 months ago

"Noindex" is a directive used in the context of web pages, particularly in relation to search engine optimisation (SEO). It's a command that webmasters can include in the HTML code of a webpage to instruct search engine crawlers not to index that particular page. In other words, it tells search engines like Google, Bing, or Yahoo not to include the page in their search results.

When a search engine crawler encounters a webpage with the "noindex" directive in its HTML code, it will still crawl and follow links on that page, but it won't add the page to its index. Consequently, the page won't appear in search engine results pages (SERPs) when users perform searches.

Implementing the "noindex" meta tag in a Shopify store can be advantageous for various reasons, particularly in controlling which pages are indexed by search engines. Here's why it might be useful:

  • Temporary Content: Sometimes, webmasters create temporary pages that they don't want to appear in search results. For example, a page under development or a promotional page for a limited-time offer might not be relevant after a certain period. Using "noindex" prevents these pages from cluttering search results.
  • Avoiding Duplicate Content Issues: Similar to other websites, Shopify stores may face duplicate content issues, especially with product descriptions or variations. By using the "noindex" meta tag on redundant or duplicate pages, such as product variants with similar content, store owners can prevent search engines from indexing them, thereby avoiding SEO penalties.
  • Limited-Time or Seasonal Pages: Shopify stores may create limited-time promotional pages or seasonal collections that are relevant only for a specific period. Once the promotion ends or the season changes, these pages may become irrelevant. Using the "noindex" meta tag on such pages ensures they are not indexed by search engines after they are no longer relevant, preventing clutter in search results.
  • Thin or Low-Quality Content: Webmasters may have pages with thin or low-quality content that they don't want to be associated with their site's overall ranking. Instead of removing these pages entirely, they can use "noindex" to prevent them from being indexed while still keeping them accessible on the website.
  • Preventing Indexation of Non-Product Pages: Shopify stores often contain pages like "About Us," "Contact Us," or "Terms and Conditions," which may not need to appear in search engine results. Using the "noindex" meta tag on such pages ensures they are not indexed, keeping the focus on product pages and other essential content.